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Insurance

Feb. 4, 2012

Super Bowl advertising: Insuring a spectator sport

Companies pay big to advertise during the Super Bowl, but what are the risks? By Deborah L. Stein or Simpson Thacher & Bartlett LLP


This Sunday, more than 100 million Americans are expected to tune in to watch the New York Giants and New England Patriots square off for Super Bowl XLVI. For many, Sunday represents the culmination of more than 100 hours of dedicated football viewership. For others, it's all about the commercials. The average cost of a 30-second advertising spot during Super Bowl XLVI is reportedly $3.5 million, with some time slots costing as much as $4 million. While those prices mi...

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