Perspective
Jan. 19, 2012
Play by the rules and stay out of trouble: Tips for public companies engaging in social media
As companies begin to take more advantage of social media, they need to proceed with caution. By Brandon Batt and Mark Ziebell of Snell & Wilmer LLP
Social media has always been "fun" but it is only recently that companies are taking advantage of the platform's ability to communicate with their investors on a day-to-day basis. While companies may not have the Twitter followings of Ashton Kutcher or Kim Kardashian, they are using social media like never before. As of Jan. 12, for example, Pearson PLC had posted 4,140 tweets to 1,896 followers, Nordstrom had posted...
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