FOCUS COLUMN
By Lothar Determann and Andreas Splittgerber
This article appears on Page 7
Many things are expected to last for a lifetime, such as a real friendship, a good knife or a Bavarian Lederhosen. This expectation also extends to some goods used in our daily life such as backpacks, sunglasses, pens or computer switches. Many manufacturers of these products even explicitly warrant this. A more in-depth lo...
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