Corporate
Oct. 1, 2014
High-tech companies spend big on sophisticated new video game content
Companies like Amazon and Microsoft are pouring money into the interactive entertainment industry, hoping to keep pace with younger consumers.
Daily Journal Staff Writer
Dealmakers in the video game industry, lately known as the interactive entertainment industry, are abuzz over major high-tech companies making expensive purchases of new entertainment content.
For example, Microsoft Corp. recently spent $2.5 billion on Swedish company Mojang AB, the developer of Minecraft, a video game that lets users build blocks from material they have "mined" from the g...
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