Environmental
Jul. 12, 2011
Windex to Remove Greenlist Label
Wisconsin-based S.C. Johnson & Son will remove the "Greenlist" label from its Windex bottles as part of a settlement reached with a Santa Cruz resident, who claimed the label was misleading.
Daily Journal Staff Writer
As products claiming to be environmentally friendly continue to flood the marketplace, consumers have begun asking if all these green labels are legitimate or a case of "greenwashing."
Greenwashing is the act of exaggerating or falsely marketing products as eco-friendly. Consumers are beginning to push back - with some success.
In one case, a Santa Cruz resident sued Wisconsin-base...
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