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Ethics/Professional Responsibility

Mar. 31, 2010

Advertising Rules for Social Networking Sites

Interested in advertising your legal services on the Internet? Wendy Patrick of the San Diego District Attorney's Office lays out the rules you must follow.

Wendy L. Patrick

Wendy is a California lawyer, past chair and advisor of the California State Bar Ethics Committee (Committee on Professional Responsibility and Conduct), and past chair of the San Diego County Bar Association Legal Ethics Committee. Any opinions expressed here are her own, and do not reflect that of her employer. This article does not constitute legal advice.

Obviously, for many attorneys, catchy and effective advertising is of paramount importance to a successful legal career. One look at the attorney section of the Yellow Pages or a quick Google search in your area displays the enormous time and effort expended to persuade potential clients that a particular attorney is a better choice than his or her competition. How do advertising rules operate on social networking sites?

Attorneys may truthfully advertise routine legal services....

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