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Large Firms

Apr. 13, 1999

Best of Both Worlds

In 1977, Mattel had a very big problem. It was embroiled in a patent dispute over the technology for one of its top-selling products, hand-held computer games. The games - which were the size of a calculator and had a key pad for basketball, football, auto racing and outerspace shoot'em-ups - were worth hundreds of millions in annual sales.

By Pearl J. Piatt
        In 1977, Mattel had a very big problem. It was embroiled in a patent dispute over the technology for one of its top-selling products, hand-held computer games. The games - which were the size of a calculator and had a key pad for basketball, football, auto racing and outerspace shoot'em-ups - were worth hundreds of millions in annual sales.
       ...

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