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Litigation

May 18, 2004

Jury Brakes Mattel's $20 Million Trade Dress Complaint

Hot Wheels may be small, but they pull in big bucks. The tiny replica cars and have been filling toy boxes since the 1960s and are the highest grossing toy aimed at boys, according to Hot Wheels maker Mattel.

By Amy K. Spees
        Hot Wheels may be small, but they pull in big bucks.
        The tiny replica cars and have been filling toy boxes since the 1960s and are the highest grossing toy aimed at boys, according to Hot Wheels maker Mattel.
        So when a Hong Kong toy maker, Realtoy, released its ca...

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