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Real Estate/Development

Aug. 27, 2002

Originality Pays Off in Occupancy

BY JIM EMERSON Special to the CREJ Ground zero of the hotel industry bust is San Francisco, but the city's battered boutique hotel segment has an advantage over bigger full-service hotels. Boutique hotels typically achieve greater customer loyalty, and that's a nice cushion during economic hard times.

        BY JIM EMERSON
        Special to the CREJ
        
        Ground zero of the hotel industry bust is San Francisco, but the city's battered boutique hotel segment has an advantage over bigger full-service hotels. Boutique hotels typically achieve greater customer loyalty, and that's a nice c...

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