Intellectual Property
Aug. 27, 2002
Rich Legacy
Celebrities can make a pretty penny by emblazoning their names on just the right product - be it a silk blouse, as in the case of "Charlie's Angels" actress Jaclyn Smith, or cotton boxers, as with rapper Sean "P. Diddy" Combs.
Celebrities can make a pretty penny by emblazoning their names on just the right product - be it a silk blouse, as in the case of "Charlie's Angels" actress Jaclyn Smith, or cotton boxers, as with rapper Sean "P. Diddy" Combs.
And when celebrities die, their endorsement powers can become even greater.
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