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Marketing

Dec. 17, 2002

Step by Step

In Closing Column - By Kate Fitzgerald - Come the first of the year, law firms will pour hundreds of thousands of dollars into individual business development training programs with little care to accountability or coordination of individual business development plans with that of the firm's strategic plan, let alone that of the attorney's practice group's strategic marketing and business development plan.

        

        In Closing Column
        
        By Kate Fitzgerald
        
        Come the first of the year, law firms will pour hundreds of thousan...

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