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Perspective

Apr. 2, 2009

Under New Program, Companies Should Re-Evaluate Domain Name Protection

For clients with valuable online presence and significant trademark portfolios, policing the Internet will continue to be challenging.

By Karol A. Kepchar and Laura T. Geyer

In 2008, the Internet Corporation for Assigned Names and Numbers (ICANN), the governing body for domain names, approved a new generic top-level domain program to begin in late 2009.

This program will provide greater choices for legitimate Web-based businesses and users but is, at the same time, of great concern to trademark owners already faced with the difficulties of effectively policing their trademarks on the Internet...

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