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Real Estate/Development

Apr. 29, 2003

'Team Player' Takes on New Meaning

BY JULIE NAKASHIMA CREJ Staff Writer The commercial real estate brokerage game is fast becoming a team sport, with many deals these days attributed not simply to brokers but to teams of brokers.

BY JULIE NAKASHIMA
CREJ Staff Writer

The commercial real estate brokerage game is fast becoming a team sport, with many deals these days attributed not simply to brokers but to teams of brokers.

CB Richard Ellis has been the most visible, but other firms, such as Sperry Van Ness, have been moving in this direction as well.

On the face of it, the team strategy is about branding - in essence, creating a brand (the team) within a ...

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