Insurance
Jul. 13, 1999
'South Bay' May Limit Unfair-Competition Claims
By Rex Heeseman The plaintiffs' bar has eagerly embraced the Unfair Competition Act, Business and Professions Code Section 17200 et seq., principally because the UCA's broad definition of "unfair competition" includes "any unlawful, unfair or fraudulent business act or practice" and permits challenge of "unfair, deceptive, untrue or misleading advertising." Beyond this statutory expansiveness are judicial views, such as "the definition of what is 'unfair' must vary with the
Rex Heeseman
JAMS
555 W 5th St Fl 32
Los Angeles , CA 90013-1055
Phone: (213) 253-9772
Fax: (213) 620-0100
Email: rheeseman@jamsdar.com
Stanford Univ Law School
Rex Heeseman retired from the Los Angeles Count Superior Court bench in 2014. He is at JAMS, Los Angeles. Besides speaking at various MCLE programs, he co-authors The Rutter Group's practice guide on "Insurance Litigation." From 2002 to 2015, he was an adjunct professor at Loyola Law School.
The plaintiffs' bar has eagerly embraced the Unfair Competition Act, Business and Professions Code Section 17200 et seq., principally because the UCA's broad definition of "unfair competition" includes "any unlawful, unfair or fraudulent business act or practice" and permits challenge of "unfair, deceptive, untrue or misleading advertising." Beyond this statutory expansiveness are judicial views, such as "the definition of what is 'unfair' must vary with the facts of each case." ...
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