Perspective
Jan. 30, 2015
Transparency is critical when using native advertising
Attorneys from the FTC's advertising division said the FTC will be providing guidance on how native advertisements can comply with regulations. What does that mean for businesses? By Ronald R. Camhi and Andrew Howard
Native advertising remains a fast growing form of digital advertising, permeating all forms of media. As technology expands and evolves, native ads will only become more ubiquitous. By 2017, some studies project that native advertising will account for over five billion dollars in spending.
Native advertising (sometimes called sponsored content) has no universal definition. However, in its simplest form, it is the ...
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