Constitutional Law
Jul. 20, 2002
Mouthing Off
Forum Column - By Tom Clarke - Every company might puff a bit when it comes to describing its products or services. It may even use humor or absurdity to promote its brand identity. Consumers, however, are rarely confused when they see the resulting advertisements or public relations blitzes. Yet the California Supreme Court has stated that all such communications, and more, are subject to review in the state's courts to determine whether they are literally and contextually accurate.
By Tom Clarke
Every company might puff a bit when it comes to describing its products or services. It may even use humor or absurdity to promote its brand identity. Consumers, however,...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$895, but save $100 when you subscribe today… Just $795 for the first year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In