Constitutional Law
Jul. 20, 2002
Mouthing Off
Forum Column - By Tom Clarke - Every company might puff a bit when it comes to describing its products or services. It may even use humor or absurdity to promote its brand identity. Consumers, however, are rarely confused when they see the resulting advertisements or public relations blitzes. Yet the California Supreme Court has stated that all such communications, and more, are subject to review in the state's courts to determine whether they are literally and contextually accurate.
By Tom Clarke
Every company might puff a bit when it comes to describing its products or services. It may even use humor or absurdity to promote its brand identity. Consumers, however,...
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