Law Practice
Jul. 2, 2013
Portraying people in your work
A problem arises when one person's publicity/privacy rights come in conflict with another person's rights under the First Amendment. By Mark Litwak
The right of publicity is the right of individuals to control the use of their name and likeness in a commercial setting. You cannot place an image of another person on your brand of pickles without their permission. Celebrities can earn large fees from this right by endorsing products. Some celebrities earn more money from licensing their name or image than they can earn from their career. According to Forbes magazine, Tiger Woods made in excess o...
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