By Michael S. Lubofsky
Throughout its history, the legal profession has frowned upon attorney advertising and marketing. From early British barristers to the first ethical canons issued by the American Bar Association in 1908, the dominant attitude has held that attorneys should refrain from any type of self-promotion. Though the ABA's Model Code, issued in 1969, and the 1977 Supreme Court decision in Bates v. State of Arizona, somewhat eased p...
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