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Intellectual Property

Mar. 24, 2016

After long litigation, an LA jury sides with Coke against Pom Wonderful in false advertising claims case

A Los Angeles jury did not think Coca-Cola tricked customers by marketing a juice as "pomegranate-blueberry" though it contained trace amounts of the ingredients, marking another loss for Pom Wonderful LLC in its series of trademark lawsuits against competitors.

By Amanda Schallert
Daily Journal Staff Writer

A Los Angeles federal jury did not think Coca-Cola tricked customers by marketing a juice as "pomegranate-blueberry" though it contained trace amounts of the ingredients, marking another loss for Pom Wonderful LLC in its series of trademark lawsuits against competitors.

The pomegranate juice manufacturer, which dominates the market, first sued Coca-Cola in 2008 for fa...

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