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Corporate

Dec. 29, 2009

Selecting a Company Name in China, Not So Easy

Allan Marson and Irina Shestakova of Baker & McKenzie explain the complexities of choosing a suitable Chinese trade name.

Allan Marson

Marson Law

Irina A. Shestakova

Baker McKenzie LLP

Email: irina.shestakova@bakernet.com

U.S. companies can make a potentially costly mistake when establishing a business entity in China by not paying proper attention to selection of a suitable Chinese trade name.

Chinese regulations set out rigid requirements for naming business entities. A representative office name begins with the foreign company's home country, followed by its full name and the administrative division indicator in China (i.e., location of the office, such as "Shanghai"). For example, ABC Inc., from ...

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