Law Practice
Apr. 24, 2001
Publicity Payoff
Marketing no longer is the four-letter word it once was, equated with selling used cars. There is an understanding that law firm and attorney marketing is critical to success.
Legal marketing recently has begun to come into its own as a recognized necessity for law firms and lawyers. Marketing no longer is the four-letter word it once was, equated with selling used cars. And even among conservative lawyers, a reaction of disbelief to the idea of marketing is more o...
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