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Intellectual Property

Apr. 17, 2001

Playing Tag

Metatags are a nifty tool for getting Internet users to visit your site. Metatags are HTML code contained in a Web site but not visible to Web users. Search engines use "descriptive" and "keyword" metatags to identify sites that correspond to terms entered in the search fields. Many companies list their trademarks, such as the name of the company or its products or services, in their Web site's metatags.

        By James R. Guerette
        
        Metatags are a nifty tool for getting Internet users to visit your site. Metatags are HTML code contained in a Web site but not visible to Web users. Search engines use "descriptive" and "keyword" metatags to identify sites that correspond to terms entered in the search fields. Many companies l...

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