Intellectual Property
Feb. 10, 2004
Of Mice and Mars
Daily Journal EXTRA Feature - What is in a name? A method, or a technology? Everything, in today's economy. Tales of patented peanut butter and jelly sandwiches aside, the intellectual property arena is increasingly the field on which corporate America fights its battles. Legions of intellectual property lawyers strive every day to ensure clients have the lock on products, name recognition, sometimes even business models they need to stay competitive and profitable.
Tales of patented peanut butter and jelly sandwiches aside, the intellectual property arena is increasingly the field on which corporate America fights its battles. Legions of intellectual property lawyers strive every day to ensure clients have the lock on products, name recognition, sometimes even bu...
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