Litigation
Jan. 7, 2014
False advertisement litigation about 'natural' products persist absent FDA definition
The mixed success of these lawsuits in 2013 suggests that courts are changing their attitudes toward "natural" allegations. By Sascha Henry and Paul Seeley
It is no secret that some advertisers believe that using the term "natural" is an effective way to advertise a product. Some consumers seem to prefer these "natural" products for a variety of reasons, even while no one (particularly the Food and Drug Administration) has set forth an accepted definition of what "natural" actually means. Not surprisingly, the lack of defined standards for "natural&q...
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