Contracts
May 8, 2012
Six key points for negotiating brand licensing agreements
Learn a few strategies to get the most out of your licensing agreements. By Scott Hervey of Weintraub Genshlea Chediak Tobin & Tobin
Brand licensing transactions can be structured a variety of ways. However the fundamental purpose remains the same: letting a third party enjoy the goodwill and economic value associated with an established mark. Regardless of the structure of the transaction, below are six deal points that all licensors need to consider.
* Consider equity.
Most licensing transactions take the form of a contractual relationshi...
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