Focus (Forum & Focus)
Apr. 29, 2009
Card Tricks
Retailers should become familiar with the specific dos and don'ts pertaining to the collection of personal information from consumers, write Lothar Determann and Daniel Robyn.
FOCUS COLUMN
By Lothar Determann and Daniel Robyn When shopping in a retail store and presenting our credit card to the cashier, we have probably all been exposed to seemingly routine questions asked by a cashier such as "What's your phone number?" or "What's your address?" and then the cashier entered the information we provided into the cash register database. Often, sales personnel are required to ask these kinds of questions pursuant to a comp...For only $95 a month (the price of 2 article purchases)
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