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Perspective

Apr. 21, 2009

The Missing Link

The purpose of social professional networking sites, such as LinkedIn, is to build relationships, writes Sharon Berman.

INSIGHT COLUMN

By Sharon Berman

If you're like many lawyers, you know someone who already has a profile on LinkedIn, the social networking site geared toward professionals. You may even have a LinkedIn profile, but are wondering how to use LinkedIn as a rainmaking tool.

The purpose of social professional networking sites, such as LinkedIn, is no different in than any other kind of professional networking: It's to build long lasting relationships.

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