Perspective
Sep. 30, 2010
Marketing the Health-Related Benefits of Food: The Stakes are Higher Than Ever
Food companies are wise to manage the legal risk of marketing misleading nutritional labels, recent litigation provides cautionary tales, by Leslie Krasny of Keller and Heckman.
Labeling and advertising claims about the ingredients, nutritional value and health benefits of food have increased dramatically in recent years due to consumer interest and competitive pressure. The options for marketing such claims have expanded as well, with greater reliance on company Web sites to provide product and related scientific information. While the advantages of actively promoting the nutrition and health benefits of food ar...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In