Corporate
Nov. 2, 2013
Planned IPO turns heads for novel approach
Fantex Holdings is offering the public a chance to trade shares tied to the future "brand value" of prominent professional athletes and other celebrities, and the company is creating its very own stock exchange to do it.
Daily Journal Staff Writer
The frenzied sense of excitement surrounding Twitter Inc.'s highly anticipated initial public offering has soaked up much of the investing public's attention in recent weeks. But another San Francisco-based company readying an IPO of its own is turning heads in the legal community as it prepares one of the most novel offerings attorneys say they've seen in a long time.
The company, Fa...
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