Entertainment & Sports
Dec. 20, 2011
Fans' ideas at risk
As companies encourage fan interaction by soliciting user-generated content and ideas through contests, lawyers say they're becoming more exposed to risk.
Daily Journal Staff Writer
LOS ANGELES - In the digital era, relationships between many corporate marketing departments and their customers have become as interactive as a video game. But as companies encourage fan participation - soliciting everything from "friendship" on social network websites to user-developed promotional videos and ideas - lawyers say their corporate clients are becoming more exposed to losing. <...
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