Marketing
Jun. 15, 2009
Facebook's Flipside
Firms shouldn't let young lawyers get by with thinking social networking is the only type of marketing they should be doing, Frances O'Meara and Allan Colman.
By Frances M. O'Meara and Allan Colman
As we write, there are hundreds, probably thousands of lawyers, marketers and business development counselors - in other words, the people who incite and implement firm-wide client growth initiatives - discussing and debating the social media as a way to cull new contacts and reinforce existing ones.
They're no doubt fretful that competitor firms will jump on the Facebook and Twitter trains fir...
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