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Marketing

Mar. 23, 2000

Getting Wind of Your Clients Hidden Value

DICTA Many attorneys mistakenly focus on attaining new clients rather than retaining existing ones. Page 8. By Barbara Lewis and Dan Otto When developing a marketing budget, many attorneys focus on attaining new clients rather than retaining and enhancing relationships with existing ones. However, the cost of retaining a current client can be far less than prospecting for a new one, and an existing client may be worth more than the new client.

By Barbara Lewis and Dan Otto
         When developing a marketing budget, many attorneys focus on attaining new clients rather than retaining and enhancing relationships with existing ones. However, the cost of retaining a current client can be far less than prospecting for a new one, and an existing client may be worth more than the new client.
      ...

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