Law Practice
Nov. 22, 2017
Sedgwick to close after rebranding effort fails
Losing partners rapidly, Sedgwick announced it would close in January after 85 years and a failed attempt to move beyond its reputation as an insurance defense firm.
In 2011, emerging from a brutal recession that knocked many law firms on their heels, Sedgwick LLP tried to rebrand itself.
The firm no longer wanted to be known for its insurance defense practice; it would now be a general litigation shop ready to take on higher-end, and better paying, work.
“There’s a lack of information in the legal community,” partner Craig Barnes said at the time. “They see Se...
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