Intellectual Property
Nov. 30, 2017
Jury to decide if ‘comic-con’ trademark should die
If the jury finds the term is generic, it’s likely there will be a mad dash by lower level conventions to capitalize on the newly freed-up term.
BJURSTROM
SAN DIEGO — Will the name “comic-con” soon join words like trampoline, thermos and aspirin on the pantheon of once-trademarked brands turned generic? A trial is now underway to find out.
Attorneys for San Diego Comic Con International Inc. told a seven-person federal jury Wednesday that the company’s brand has suffered as a result of numerous cases of mistaken identity.
The company’s director of m...
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