Antitrust & Trade Reg.
Sep. 24, 2020
Bruce Springsteen may have been Born In The USA, but what about his Levi’s?
The Federal Trade Commission recently issued proposed rules for claiming products are “made” in the USA, and penalties under the news rules could have violators hiding on the Backstreets.
Amy P. Lally
Partner
Sidley Austin LLP
555 W 5th St
Los Angeles , CA 90013
Phone: (310) 595-9500
Email: alally@sidley.com
Georgetown Univ Law Ctr; Washington DC
The answer has long been “Dancing in the Dark.” In a new proposed rule, though, the Federal Trade Commission is aiming to clear up lingering confusion — with the threat of hefty fines for companies that get the answer wrong. On July 16, the FTC issued a notice of proposed rulemaking providing that a product can be represented as being “made” in the USA only where all three of the following conditions are true:
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