Law Practice,
Ethics/Professional Responsibility
Dec. 4, 2020
Catch the client’s eye: The evolution of trade names in the law
A century ago, lawyer advertising was widely considered to be unprofessional and uncouth. In keeping with this, most law practices used the names of their principals, rather than the catchy names we see in the marketplace today. But much has changed.
Heather L. Rosing
Founding Partner
Rosing Pott & Strohbehn
Legal Malpractice (Specialist), Business Law
501 W Broadway, A380
San Diego , CA 92101
Phone: (619) 990-5566
Email: hrosing@rosinglaw.com
Northwestern Univ School of Law
Heather serves as the chairperson of the Legal Ethics and Law Firm Risk Management Practice Group, as well as the Lawyers and Accountants Practice Group. She is an appointed advisor to the State Bar of California's Rules Revision Commission.
David M. Majchrzak
Partner
Rosing Pott & Strohbehn
Litigation, Legal Ethics
501 W Broadway A380
San Diego , CA 92101-3584
Email: dmajchrak@rosinglaw.com
Thomas Jefferson School of Law
David practices in the areas of legal ethics and litigation of professional liability claims.
So you are forming your new firm and it is time to give it a name. Alpha Legal, Justice Lawyers, Wisdom Attorneys at Law, Bravo Corporate Law, Shark Bite Legal, Defense on Demand, Equilibrium Partners, Applied Justice, Better Legal Services, Gavel Makers, The Legal Source, Pit Bull Advocates, White Horse Lawyers. The permutations are endless! Can a firm really use such a trade name? What are the rules? When does the name go too far?
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