Technology,
Data Privacy,
Civil Litigation
Aug. 26, 2021
Class status denied for advertisers who said Facebook misled them
The ruling gives Facebook some breathing room in the lawsuit claiming it misrepresented to advertisers that it would deliver ads to users who satisfied precisely tailored criteria, including interests, behaviors and so-called partner categories.
A federal judge has refused to certify a class of 2.5 million advertisers suing Facebook who say the company misled them about its ability to reach specifically targeted audiences.
The judge found that the lawsuit failed to point to a specific misrepresentation made by the company. "Plaintiff fails to proffer any authority showing that it can simply point to the entire interface and say the whole thing (in the abstract) qualifies as misle...
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