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Litigation & Arbitration

Aug. 27, 2024

Mastering complex concepts: essential strategies for trial lawyers

Success in trial hinges on clearly conveying complex concepts. Simplifying industry jargon with relatable analogies keeps jurors engaged, boosting comprehension, retention, and the chances of winning your case.

Michael E. Gatto

Law Office of Michael E. Gatto PC

Phone: (925) 200-0165

Email: mgatto@gattopc.com

Golden Gate Univ SOL; San Francisco CA

www.Gattopc.com
Illustration showing herniated disc schema. Normal disc. Bulge. Protrusion. Extrusion. Sequestration. In the jelly doughnut analogy, the dough is the annulus and the jelly is the nucleus pulposus.

As a young prosecutor I was told two-thirds of jurors make up their minds in Opening and only 20% have the intellectual capacity to change their mind if warranted based upon the actual evidence. This is confirmation bias. From that day forward, I have strived to ensure I effectively communicate with diverse jurors.

Complex cases, such as medical malpractice and product liability, have a unique vocabulary. Employment and other cases come with industry-re...

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