
The right of publicity is the right for an individual (and, in some instances, his or her heirs and assigns) to profit off the likeness of that individual and to prohibit others from doing so without the express authorization of the rightsholder. Rights of publicity exist at the state level and vary wildly in not only what types of "likeness" they protect and what actions they prohibit but also their duration. Some end at the death of the individual. Some exist posthumously.
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