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LA Fires,
Ethics/Professional Responsibility,
Civil Litigation

Jan. 16, 2025

Lawyers and disaster victims: Striking a balance between help and hype

In the aftermath of recent fires, disaster victims face a flood of lawyer advertisements and events, highlighting both the vital role attorneys play in pursuing justice and the need for ethical, transparent, and well-resourced legal representation to truly prioritize victims' interests.

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In the wake of the recent fires, victims are being inundated with messages from lawyers promising help. From multimillion-dollar ad campaigns to events claiming to provide "free" assistance, the legal community has stepped in, but not always in ways that prioritize victims' best interests. Some claim expertise in wildfire litigation or insurance disputes despite lacking the experience to handle such cases effectively. Others use misleading advertising to secure clients.<...

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