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Data Privacy

Jan. 22, 2025

InMarket Media seeks dismissal of 'spyware in apps' claims

InMarket Media's attorneys seek dismissal of a putative class action claiming the company uses spyware in apps to collect and sell location data. InMarket denies direct ad targeting.

Attorneys for InMarket Media LLC, a leading ad-tech company based in Texas, asked a San Francisco judge to dismiss a consolidated putative class action accusing the company of embedding spyware in phone applications to gather sensitive location data to sell to advertisers.

The dispute centers on the plaintiffs' claims that InMarket violates their personal privacy by using its software development kits, installed into third-party apps, to collect precise geolocation data; categ...

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