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Entertainment & Sports

Feb. 24, 2025

How NIL complicates future economic damage claims in personal injury actions

NIL compensation for college athletes complicates future economic damage claims in personal injury cases, as the speculative nature of NIL earnings and legal uncertainties make it hard to assess lost earning potential for injured youth athletes.

Shain Wasser

Partner, Kennedys Law LLP

Email: Shain.Wasser@kennedyslaw.com

Camille Zuber

Associate, Kennedys Law LLP

Shutterstock

The landscape of college athletics transformed in 2021 when the NCAA lifted restrictions on Name, Image, and Likeness (NIL) compensation. This change empowers student-athletes to monetize their personal brands, according to the New York Times driving an estimated $1.7 billion NIL market in 2024 alone. While NIL ...

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