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Labor/Employment

Mar. 26, 2025

The curiosity gap: How attorneys miss revenue opportunities

Legal specialization, while essential for excellence, often stifles the curiosity needed to understand clients deeply and uncover hidden revenue opportunities.

Thomas Riebs

Founder
Traksjon

Thomas Riebs is the founder of Traksjon, a strategic business advisory firm that partners with law firms to help clients overcome business challenges.

The curiosity gap: How attorneys miss revenue opportunities
Shutterstock

A senior executive at a mid-market manufacturing company sits in her office, facing a critical business decision. She reaches for her phone and calls her strategic consultant, her CFO, and her board chair. The only call she does not make? To the law firm that has handled her company's legal matters for the past decade. The attorney who knows her company's legal affairs intimately isn't even considered for thi...

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