Law Practice
Aug. 28, 2025
Are conferences for lawyers a waste of time and money or a venue full of business opportunities?
Are legal conferences worth the investment or just an expensive distraction? This month's column breaks down the real ROI of attending legal events, offering practical strategies to turn every name badge and cocktail hour into a business development opportunity. Don't just show up, show up with a plan.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
Conferences have long been a staple of the legal profession. From sprawling annual gatherings like the ABA or IBA to tightly focused industry-specific forums on insurance law, cybersecurity, or white-collar defense, they promise insight, visibility, and -- perhaps most enticingly -- new business. But as law firm margins tighten and client demands increase, skepticism grows: Are these events truly worthwhile, or are they costly detours from billable productivity?
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