Ethics/Professional Responsibility
Feb. 4, 2026
California tightens reins on attorney advertising
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The landscape of legal marketing in California has undergone a seismic shift. With the enactment of Senate Bill 37, the state has modernized and sharpened the Business and Professions Code regarding attorney advertising.
For California firms, the update represents more than just a clerical change; it introduces aggressive new penalties and expands the definition of "advertisement" to meet the digital age. As the law took full effect on Jan. 1, 2026,...
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