Feb. 26, 2026
Feedback as fuel: Leveraging client surveys for growth and retention
In today's competitive legal market, law firms that institutionalize structured, recurring client feedback as a strategic tool can strengthen retention, uncover growth opportunities, and transform client insight into actionable improvements that drive long-term success.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
In today's competitive legal market, client satisfaction
can no longer be assumed--it must be measured. Firms invest heavily in talent,
technology and branding, yet often overlook one of the most powerful growth
tools available: structured, recurring client feedback.
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