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Feb. 26, 2026

Feedback as fuel: Leveraging client surveys for growth and retention

In today's competitive legal market, law firms that institutionalize structured, recurring client feedback as a strategic tool can strengthen retention, uncover growth opportunities, and transform client insight into actionable improvements that drive long-term success.

George Brandon

President

Email: george@legalxcellence.com

George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.

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Feedback as fuel: Leveraging client surveys for growth and retention
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In today's competitive legal market, client satisfaction can no longer be assumed--it must be measured. Firms invest heavily in talent, technology and branding, yet often overlook one of the most powerful growth tools available: structured, recurring client feedback.

For law firm leaders...

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