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Apr. 2, 2025

Susan L. Heller

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Susan L. Heller

Los Angeles

Susan Heller has spent 40 years building a career at the intersection of psychology and law, specializing in trademark protection and brand management since 1983. Her journey began during her undergraduate studies when she discovered the profound connection between product packaging and consumer behavior.

"As an undergraduate, I had taken a number of psychology courses, including one that was devoted to the psychology of the marketplace and why people buy w...

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