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Oct. 4, 2013

A Commodities Boom

Gordon Gerson's San Diego real estate boutique made a name for itself by handling problem loans in bulk while offering lower rates in the '90s. Now it processes hundreds of commercial loans a year.

By Pat Broderick

Daily Journal Staff Writer

SAN DIEGO - When real estate lawyer Gordon L. Gerson and two associates decided to hang a shingle in 1992, the idea was to eventually join forces with another law firm.

At the time, the nation was mired in a recession that had greatly impacted the California real estate market reeling from the savings and loan crisis. Those problems came with opportunities, and the Gerson firm was ready to capitalize on them.

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