Corporate
Aug. 28, 2001
Loyalty Cards
Traditionally concerned with real estate matters, Safeway's 22-attorney in-house law department has become increasingly involved with information technology.
Each time you swipe your grocery membership card, or loyalty card as it's called in the supermarket industry, you can now receive frequent-flyer miles in addition to discounts on items throughout your grocery store.
General counsel Robert Gordon, 49, of Pleasanton's Safeway Inc., compares the...
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