Corporate
Jan. 27, 2001
Dot-Coms Take a Time-Out
The game hasn't even begun, but Old Economy companies already have scored a touchdown in Sunday's Super Bowl. Last year's game was played during a time of sky-high dot-com stock prices, and the advertising lineup reflected the market's exuberance. In 2000, a whopping 17 dot-com companies were among the game's 36 advertisers.
Last year's game was played during a time of sky-high dot-com stock prices, and the advertising lineup reflected...
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